Tracking Sales And Marketing Fleets

Vehicle tracking companies that advertise on TrackCompare are reporting that an increasing amount of their business is coming from the sales and marketing sectors.

Traditionally these sectors were not successful areas for vehicle tracking sales because of the difficulty demonstrating the return of investment a vehicle tracking system could offer. Recent economic pressures however have shown the companies that operate sales and marketing fleets that not only do they need to ensure all of their employees are working hard but also that they need to reduce costs wherever possible.

Vehicle tracking systems are ideal for this job, not only do they give companies live visibility of their operation but they also offer historical management reports for comparing employee performance against their activity. Using the information provided by a tracking system this information can then be used to identify Key Performance Indicators such as the number of customer visits required to make a sale or even the ratio between time on the road and time in meetings.

The monitoring of the activities of mobile workers is one area that vehicle tracking can help sales and marketing fleets, but it can also be used to verify expense claims, overtime claims and even fuel card expenditure. Many modern tracking solutions also incorporate Driver Behaviour monitoring which provides the employer with factual information about how aggressively the vehicle is being driven.

Driver behaviour monitoring provides information to the employer on harsh breaking and acceleration events, swerving and speeding. These factors alone can reduce fuel consumption by up to 25%, vehicle wear and tear, driver fatigue and of course safety. Some companies report a 20% reduction in accidents following the implementation of Driver Behaviour monitoring vehicle tracking systems.